Internet travel and leisure retailer Last Minute.com has announced that starting on 2nd March 2009, its very popular Restaurant Week will begin. This year the event will take place in 3 UK cities, not just in London but Manchester restaurants and restaurants in Birmingham will also take part. The Restaurant Week is based on the New York Restaurant Week, that has been recieving great reviews for a number of years now.

Last year in London over 100 restaurants took part in the week, including a selection of Michelin star establishments including Richard Corrigan's Lindsay House, Almeida, Tamarind and Quilon. The decision to expand to include Manchester and Birmingham is a brilliant decision as both of these cities are well known for their fine eating facilities.

The great thing about the event is that it benefits both business and consumers. The restaurant week gives visitors to Last Minute.com the opportunity to experience fine food at a fraction of the cost, which will no doubt help loosen the purse strings. The cities themselves will benefit from the tourism expenditure and Birmingham and Manchester restaurant will benefit from bums on seats as well as added exposure from the press.

Last Minute.com has teamed up with Capital 95.8's, Help a London Child appeal for the third year running with a percentage from each booking being donated to the charity. This March they are expecting the participation of over 40 restaurants in Manchester and Birmingham and over 150 in London. There has been talk that next year the event will expand to include Liverpool restaurants and possibly some Scottish and North Wales restaurants.

 

 

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